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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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02956_Field_MOSF T54.txt
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1996-04-10
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658b
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14 lines
The North American car is designed and used for
privacy. Unlike the European car, it is a big enclosed
space, well suited to the business of meditation and
decision-making. Almost as much as TV, the car
demands peripheral vision which undermines the
“tunnel vision” needed for reading. The motor car,
then, for us is not only a means of transportation,
but a way of achieving a deeply needed privacy
when outside.
It goes without saying that there is very little privacy
in the North American home because we do not seek it
there but, rather, outside in our cars. An unexpected
factor in changing our attitudes to the inside and